Paying Off Advocates Parts of the Pay Off Stage The future health of your brand and your follow-on products and services you provide heavily depends on this stage because your fans and advocates are the ones that will tell their friends and family about your brand and are the most likely folks to buy from you again.
Paying Off Advocates What is Your Brand's Thru-line A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.
Paying Off Advocates What Are the Conventions & Requirements for your Brand? Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.
Paying Off Advocates Paying Off Advocates with Ethos Ethos is all about the credibility of the messenger or their bonafide’s. We look up to those that have achieved what we want to achieve or look/act/like what we like. That’s part of the reason celebrities endorse products and services -- it signals that said brand can be trusted.
