Big Idea How to Capture Product-Market Fit Metrics and Act Upon Them to Grow Your Company It's never a good idea to leave Product-Market Fit to chance. That's why having a quantitative methodology to figure it out will save you time, money, and frustration.
Paying Off Advocates What is Your Brand's Thru-line A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.
Paying Off Advocates What Are the Conventions & Requirements for your Brand? Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.
