Big Idea How Did a Highly Functional Introvert Become a Teetotaler-Two-Drink-Minimum Marketer The power of an origin story to align behind so that what you write is authentic.
Big Idea How to Capture Product-Market Fit Metrics and Act Upon Them to Grow Your Company It's never a good idea to leave Product-Market Fit to chance. That's why having a quantitative methodology to figure it out will save you time, money, and frustration.
Hooking Prospects What's Your Big Idea? The big idea is your brand's north star. Without one, you will be lost in the sea of noise.
