Building Customers Building Customers with Logos At this stage, we want our new customers to be so happy with their purchase, that they don’t unsubscribe or return our offering. The way to do this is to make it as easy as possible to start using your offering to do the intended job.
Story Funnel 6 Commandments of Copy A systematic way to analyze and write compelling copy that tells the story you want to tell.
Hooking Prospects Parts of the Hook Stage The hook stage is the noisiest stage of the Story Funnel because it’s the one with the most amount of competition and literal noise.
Hooking Prospects What's Your Big Idea? The big idea is your brand's north star. Without one, you will be lost in the sea of noise.
Hooking Prospects What's Your Core Value? Val·ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster
Hooking Prospects Hooking Prospects with Pathos The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.
Introduction Introducing The Story Funnel At its core, the Story Funnel concept is how to tell a brand’s story depending on what stage someone is in -- all why not straying from the brand’s core values. This is what we mean by keeping the story straight and it’s an essential part of building a brand.
