Hooking Prospects What's Your Big Idea? The big idea is your brand's north star. Without one, you will be lost in the sea of noise.
Hooking Prospects What's Your Core Value? Val·ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster
Hooking Prospects Hooking Prospects with Pathos The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.
